OBJECTIVE

Built on a commitment to our community and the integrity of the maker, JPALM produces a curated wardrobe designed to endure, adapt, and maintain a permanent presence in your world.

MISSION

JPALM exists as a deliberate response to an industry built on speed and disposability. Our objective is to foster an alternative—one that values time, skill, and local community over volume.

VALUES

We value resiliency, resistance and longevity. Our ways of working contribute to culture, not extract from it. We push back against trend dependency and the pressure to produce according to traditional fashion calendars. We promote wearers to build a permanent archive of pieces that remain relevant across seasons. The integrity of our approach ensures the aesthetic, cultural and material durability of our garments.

COMMUNITY

Our mission and values extend beyond the workroom through SLUG, a platform initiated by Julia Palm to bring independent designers together. By sharing space, visibility, and resources, SLUG aims to support a connected creative ecosystem within Aotearoa—fostering a community that values collaboration over competition.