JPALM is an independent fashion project based in Aotearoa, led by designer and director Julia Palm. Working at the intersection of utility and subculture, the brand is informed by a maker-led approach that explores clothing as something lived in—shaped by wear, repetition, and time.

JPALM balances restraint and rebellion. Designed, developed and made in New Zealand, each garment draws inspiration from uniforms, workwear and imperfect beauty. JPALM is a brand that exists outside the pressure of seasonal trends to focus on fashion that is made to endure, adapt and maintain a permanent presence in your world.