With an uncompromising auteur-like vision, fashion designer Julia Palm produces contemporary slow-fashion through a project based model.
JPALM is created with longevity in mind. Often only producing quality one-off garments or a range in low quantities. Within her designer/maker framework, Palm is able to ensure quality through the customization of her own work. In contrast to this finer tailoring approach, the JPALM brand borrows heavily from its origins within punk culture. The hands-on method of making allows the designer to make impromptu decisions, and adapt/change as the materials demand.
JPALM acts as a communication tool and this is reflected in the materials used and the dramatically changing silhouettes of each project. This methodology places an art practice at the centre of JPALM, and this translates into fierce, wearable and unexpectedly beautiful clothing.
JPALM - formerly based in Dunedin, New York, Stockholm, and now Wellington New Zealand.